Education

University of Michigan - Ann Arbor

Masters of Science in Information, UX Research & Design
Current GPA: 4.0
Expected 2025

Relevant courses:

  • Interaction design

  • Servers, shell & git

  • Programming

  • Fundamentals of Human behavior

  • Qualitative research methods

Lahore University of Management Sciences

Bachelors of Science (honors) in Economics

Relevant courses:

  • Statistics & data analysis

  • Marketing

  • Logic & Critical thinking

  • Business communication

Work Experience

University of Michigan - ArtsEngine

2023

Oct 2023 - Current

Research Assistant

  • Redesigned questions, structure and visuals of a research study’s survey using qualtrics and user-centered survey techniques which led to a reduction in completion time of the survey by 36% 

  • Conducted usability tests of surveys by A/B testing different survey methods which allowed the team to decide on which questions to include, and which to exclude

Muawin Financial Services

2020 - 2023

Head of Product Strategy

Dec 2022 - Jul 2023

  • Mentored and trained employees, teaching UX design and product management principles which included conducting heuristic evaluations, usability tests, and prototyping in Figma, leading to improved employee productivity

  • Oversaw a portfolio of 4 fintech products, supervising product managers, designers, and developers to deliver impactful features which led to the disbursement of over $6 million in business financing

Sr. Product Manager

Apr 2022 - Dec 2022

  • Employed agile development methodologies to lead software development, conducting daily stand-ups, maintaining stakeholder communication, and prioritizing features through story point estimates

  • Revamped how the company managed design files by introducing a central design library, style guides and standard operating procedures for designing interfaces which led to design consistency and usability across the company’s softwares

Aug 2020 - Apr 2022

Product Manager

  • Conducted needs assessment through user interviews, focus groups, A/B testing to identify gaps in the company’s existing mobile app, which led to the development of product features which increased user engagement and satisfaction by 35%

  • Led product lifecycle for mobile and web applications built on development frameworks such as Spring and ReactJS by closely communicating with developers and pushing for a user-centered development approach 

NullBrainer

2022 - 2023

UX Designer

Sep 2022 - Jul 2023

  • Conducted user research through data analysis of usage patterns, user interviews and contextual inquiry to design features for mobile and web platforms using Figma

  • Spearheaded integration with a third-party payment software building interactive prototypes using Figma and regularly collaborated with developers which expedited the feature’s release from concept to production in under 3 months

  • Revamped the platform's error messages to create a user-friendly and informative interface, enhancing user experience by providing clear, concise, and helpful feedback during regular use

World Bank Group, Lahore University of Management Sciences

2018 - 2020

Research Assistant

Oct 2018 - Mar 2020

  • Performed user testing on a sentiment analysis AI tool, generating valuable product insights which led to a 20% increase in efficiency and accuracy of the AI's outputs

  • Researched, prepared support material for, and executed over 30 podcasts and policy events, which were published on the initiative's youtube channel

Software Skills

Design

  • Figma

  • Sketch

  • AdobeXD

  • Photoshop

  • Illustrator

  • Protopie

Video

  • Premiere pro

  • After effects

  • Final Cut Pro

Audio

  • Adobe Audition

  • Logic Pro

Productivity

  • Notion

  • Confluence

  • Jira

  • Miro

  • Asana

Data

  • Python

  • R

  • Excel

  • MySQL